A clearer way to understand what people think of your business.
Ubiqitum turns what people say and do into a clear picture of how your business is seen—so you can decide what to do next with confidence.
Knowledge is power
Most businesses don't really know what people think of them. They rely on instinct, feedback from a handful of customers, or results that are hard to interpret.
Until recently, getting a reliable answer meant expensive research, long delays, and results that were often difficult to trust.
Ubiqitum changes that. It gives you a clear, objective view of where you stand—quickly, affordably, and in a way that's easy to act on.
Ubiqitum looks at four simple questions:
- How well known are you?
- How relevant are you to the people who know you?
- How likely are people to choose you?
- How trusted are you?
These factors work together to explain why a business grows—or doesn't.
Ubiqitum is for everyone
Start with a simple view, or go deeper.
A clear snapshot of where your business stands, including your overall score and the four key measures.
View PlansA deeper view across multiple brands, with more measures, filtering, and detailed explanations to help you understand what's driving your results—and what to do next.
View PlansThe challenges we were built to solve
Most ways of measuring brand performance have real limitations.
Slow, incomplete, or biased information
Most research relies on small samples or delayed reporting. Ubiqitum combines multiple real-world signals to give a more complete and timely picture.
Results based on too few people
Traditional surveys often rely on small panels. Ubiqitum draws on much broader data, reflecting how real audiences behave at scale.
Hard-to-measure factors like trust
Things like trust and likelihood to choose are critical—but often unclear. Ubiqitum makes these visible and comparable.
Insights disconnected from reality
Some models rely too heavily on assumptions. Ubiqitum grounds its results in real behaviour and market signals.
High cost
Quality research has traditionally been expensive. Ubiqitum makes it accessible.
Built to reduce bias and improve reliability
Ubiqitum continuously tests and adjusts its models to ensure results remain balanced, representative, and dependable.
Algorithmic fairness testing
Adaptive weighting and normalisation
Demographic representation adjustment
Algorithmic fairness testing
Real-time feedback and self-corrective learning
Built on verifiable accuracy
Measuring accuracy in this field is difficult. So we tested Ubiqitum in a way that can be verified—by analysing political brands just before elections, then comparing our results with actual outcomes. In every case, Ubiqitum's results were within 1% of the final result. This gives us a high level of confidence in the reliability of what you see.
How Ubiqitum works
Ubiqitum brings together different types of information to understand how people see your business.
Ubiqitum draws on a wide range of information, including publicly available data, aggregated behavioural signals, and broader market indicators.
This creates a more complete picture than any single source on its own.
Ready to know how people really feel about your business?
No panels. No bias. Just clarity.
Ubiqitum