Ubiqitum. A clearer way to understand how people respond to your brand.
Most businesses don't really know what people think of them. They rely on instinct, feedback from a handful of customers, or results that are hard to interpret.
Until recently, getting a reliable answer meant expensive research, long delays, and results that were often difficult to trust.
Ubiqitum changes that. It assesses and scores the signals your brand sends to your audience in real time, then gives you the option of scoring how audiences feel about your brand against your competitors.
Ubiqitum looks at four simple questions:
- How well known are you?
- How relevant are you to the people who know you?
- How likely are people to choose you?
- How trusted are you?
These factors work together to explain why a business grows—or doesn't.
Ubiqitum Pro
Ubiqitum Pro scans a vast number of datapoints to show 8 metrics, each informed by real data in real time. This is the kind of data you can rely upon to track your brand health and that of your competitors as and when it suits you, at a cost that would be otherwise impossible.
Ubiqitum is for everyone
Start with a simple view, or go deeper.
A clear snapshot of how your brand shows up for its audiences, including your overall score and four key brand measures.
View PlansA deeper view across multiple brands, with empirical measures, filtering, and detailed explanations to help you understand what's driving your brand's results and what to do next.
View PlansThe challenges we were built to solve
Most ways of measuring brand performance have real limitations.
Slow, incomplete or biased information
Most research relies on small samples or delayed reporting. Ubiqitum Freemium interprets 4 key brand signals to provide data in real time. Meanwhile, Ubiqitum Pro surveys empirical data across 8 measures and provides competitor scans with commentaries in minutes.
Results based on too few people
Traditional surveys often rely on small panels. Ubiqitum draws on much broader data, reflecting how real audiences behave at scale.
Hard-to-measure factors like trust
Things like trust and likelihood to choose are critical—but often unclear. Ubiqitum makes these visible and comparable.
Insights disconnected from reality
Some models rely too heavily on assumptions. Ubiqitum grounds its results in real brand representation or market signals.
High cost
Quality research has traditionally been expensive. Ubiqitum makes it accessible.
Built to reduce bias and improve reliability
Ubiqitum continuously tests and adjusts its models to ensure results remain balanced, representative, and dependable.
Algorithmic fairness testing
Adaptive weighting and normalisation
Demographic representation adjustment
Algorithmic fairness testing
Real-time feedback and self-corrective learning
How Ubiqitum works
Ubiqitum brings together different types of information to understand how people see your business.
Ubiqitum draws on a wide range of information, including publicly available data, aggregated behavioural signals, and broader market indicators.
This creates a more complete picture than any single source on its own.
Ready to explore more about your brand and your business?
No panels. No bias. Just clarity.
Ubiqitum