A lightweight, behaviorally and sentiment-driven platform that generates targeted survey insights across up to 12 key brand metrics. Reports can be filtered by demographic, geographic, and business sector — with results delivered via the dashboard.
Until now, the process of calibrating brand performance and health was time-consuming and expensive — well out of reach for all but the largest and most experienced brand owners.
Ubiqitum affordably and responsively enables brands to track between a 3-metric (free version) and 5-metric (corporate version) key facets of brand performance with a high degree of certainty.
Ubiqitum places power in the hands of brand owners to act with confidence — providing good decisions and informing course corrections in real time. For brand owners and their marketing partners, agencies, and brand consultancies.
Ubiqitum enables the establishment of control data, then provides a longitudinal brand performance assessment to gauge and prove the effectiveness of their work.
Ubiqitum is offered in 2 variants.
Our free version with 4 brand measures for one brand plus the Ubiqitum Index and limited prompt and demographic filters.
View PlansOur corporate version with 8 brand measures for up to 5 brands (and 4 competitors), the Ubiqitum Index, advanced filtering and commentary around the findings.
View PlansTraditional brand research is slow, expensive, and riddled with structural bias. Ubiqitum was designed from the ground up to fix that.
Ubiqitum synthesises data gaps, delays, and biases by calibrating real-time behavioural signals and audience sentiment from diverse sources — correlating what people say with what they actually do.
Instead of paid panel respondents — often unrepresentative of real audiences — Ubiqitum scans entire markets of normalised consumers, involving thousands or even millions of people.
Ubiqitum quantifies intangible attributes like brand propensity, trust, and credibility. This gives leaders a clear understanding of the factors that truly fuel growth and customer loyalty.
Ubiqitum cross-references cached insights with live behavioural and market signals, reducing noise and grounding findings in real-world dynamics.
As our name suggests, Ubiqitum is priced to make deep, insightful and accountable brand analysis accessible to all.
Algorithmic fairness testing
Adaptive weighting and normalisation
Demographic representation adjustment
Algorithmic fairness testing
Real-time feedback and self-corrective learning
Testing the accuracy of quantitative research has long been challenging. Reliance on panels of volunteer respondents often raises concerns around data accuracy and potential bias.
We chose to test Ubiqitum in a truly unique and verifiable way — by testing political brands on the eve of elections, then comparing our results with the actual election outcomes.
In every test case, Ubiqitum has predicted a result that is within 1% of the actual election outcome. This provides us with what we believe to be a higher level of confidence than could be achieved through all but the largest quantitative test audiences.
Ubiqitum fuses behavioural data with brand sentiment signals to deliver real-time insights across brand awareness, credibility, and marketing spend efficiency.