Australia’s Favourite Food Delivery Apps: What the Scores Really Mean

‍

The Ubiqitum Index doesn’t just track usage, it measures how Australians feel about their favourite delivery apps. The August 2025 results reveal Uber Eats at the top with 86.7, followed by DoorDash (82.9), Menulog (79.4), Deliveroo (74.8), and EASI (71.6).

But what makes up these scores? Each brand’s Ubiqitum Score is built on six key dimensions:

1. Awareness & Visibility – How well-known and front-of-mind is the app?
2. Trust & Reliability – Do consumers believe the app delivers accurately, securely, and on time?
3. Experience Quality – Is the ordering process seamless and enjoyable?
4. Value & Perceived Fairness – Are fees, pricing, and promotions seen as worth it?
5. Cultural Connection – Does the brand resonate with Australian dining habits and communities?
6. Momentum & Advocacy – Are people talking positively about the app and recommending it to others?

These elements are weighted, benchmarked, and normalised to reflect sector realities. The result is a single score that balances both rational and emotional measures of favourability.

Brand by Brand: How the Scores Break Down

Uber Eats – 86.7

Uber Eats sits on top because it scores highly across every dimension. Its visibility is unmatched, its app experience is polished, and consumers rate its reliability as best-in-class. The 86.7 reflects not just dominance in scale, but the feeling that Uber Eats is the “default” for food delivery in Australia.

DoorDash – 82.9

DoorDash’s strong 82.9 comes from perceptions of reliability and speed. Consumers see it as accurate and dependable, especially in suburban and regional delivery. Its awareness trails Uber Eats slightly, but high trust scores lift its position.

Menulog – 79.4

Menulog’s 79.4 reflects its deep cultural and local ties. Its long-standing partnerships with independent restaurants score well for connection and value. But experience quality and speed trail its competitors, keeping it below Uber Eats and DoorDash.

Deliveroo – 74.8

Deliveroo’s 74.8 shows respectable recognition and an urban customer base, but gaps in national coverage and weaker cultural connection lower its favourability. Its experience scores are solid, but momentum and advocacy are fading, suggesting less enthusiasm than in previous years.

EASI – 71.6

EASI’s 71.6 demonstrates the power of niche loyalty. Strong cultural resonance with Asian cuisines boosts its cultural connection score, but limited visibility and weaker advocacy hold it back from higher favourability.

What the Scores Tell Us

When you compare the numbers side by side, a clear story emerges:

• Uber Eats (86.7) wins through ubiquity and trust.
• DoorDash (82.9) proves reliability can challenge scale.
• Menulog (79.4) shows how local connection sustains relevance.
• Deliveroo (74.8) highlights the risks of plateauing momentum.
• EASI (71.6) demonstrates cultural depth, and it can compete with broader players.

Ultimately, these scores reflect the full picture of consumer favourability, not just how often people order, but whether they trust, value, and emotionally connect with the brand delivering their meals.

‍