Australia’s Favourite Coffee Beans – (Q3 2025)

Coffee isn't just a beverage in Australia. It’s a ritual, a love language, and in many households, a non-negotiable daily essential. Whether brewed at home from supermarket staples or sourced from a local micro-roaster with obsessive precision, the bean matters.

That’s why the Q3 2025 Ubiqitum Index has dived deep into consumer sentiment, loyalty, brand strength, and value perception to rank Australia’s most loved coffee bean brands, and the results say a lot about where Australian taste is heading.

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What Do These Rankings Reveal?

1. Campos continues to dominate, and not just in hipster cafés.
Campos’s rise from inner-city favourite to national darling is now cemented. Its consistent quality, bold brand identity, and supermarket accessibility have helped it capture both the connoisseur and the casual drinker.

2. Vittoria’s legacy still holds.
The only brand on the list with deep generational familiarity, Vittoria’s staying power comes from balancing old-school loyalty with modernised packaging, distribution, and partnerships, especially in premium hospitality venues.

3. Specialty is mainstream now.
St Ali, Industry Beans, Allpress, and Toby’s Estate are no longer niche players, they’re national voices in Australian coffee. Their sharp branding, ethical sourcing, and direct-to-consumer models have made them household names, even without supermarket dominance.

4. Supermarket brands aren't dead, but they’re slipping.
Harris and Lavazza made the top 10, but their scores lag behind the boutique brands. It signals a shift in consumer behaviour: Australians are more willing than ever to pay for quality, traceability, and a more personal experience, even at home.

The Rise of Coffee-as-Identity

This quarter’s rankings reflect a broader truth: coffee in Australia has evolved into a form of identity expression. Much like craft beer or sustainable skincare, your chosen coffee brand now says something about your values, whether that’s local-first, ethically sourced, flavour-forward, or nostalgia-driven.

Brands that have invested in storytelling, transparency, and origin authenticity are winning. Those who continue to treat coffee as just a commodity may soon find themselves left behind.

What This Means for Brands

• Retailers: Expect more shelf competition. Consumers are trading up and becoming more curious. Brand loyalty is still strong, but brand trial is increasing.
• Specialty roasters: The ceiling is higher than ever. If Campos can go mainstream while maintaining credibility, so can others, if the playbook is smart.
• Legacy brands: Reinvention is urgent. A modern, values-driven brand presence matters more than a historical logo and heritage story alone.

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Final Pour

Australia’s coffee culture is evolving, again. This time, it's moving toward values-aligned consumption, premiumisation, and curated home experiences. The brands leading the way are no longer just the ones with distribution muscle, but those with a clear voice, bold ethics, and obsessive quality control.

Your beans say more than you think.

Want to see how your brand ranks across other fast-moving consumer categories?
Get in touch with the Ubiqitum Brand Intelligence team to explore custom insights, diagnostics, and consumer sentiment modelling.

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