Choose the depth of insights right for your organisation
The nitty-gritty
| Plan Features | Free $0 | Pro $17 | Advanced TBC |
|---|---|---|---|
| Brand Metrics | 4 + Ubiqitum Index | 8 + Ubiqitum Index | 12 + Ubiqitum Index |
| Brand Awareness | ✓ | ✓ | ✓ |
| Brand Relevance | ✓ | ✓ | ✓ |
| Brand Trust | ✓ | ✓ | ✓ |
| Consideration | ✓ | ✓ | ✓ |
| Share of voice | ✗ | ✓ | ✓ |
| Quality perceptions | ✗ | ✓ | ✓ |
| Price position | ✗ | ✓ | ✓ |
| Brand spend efficiency | ✗ | ✓ | ✓ |
| Brand reach | ✗ | ✓ | ✓ |
| Brand engagement | ✗ | ✓ | ✓ |
| Digital presence | ✗ | ✓ | ✓ |
| Social Proof | ✗ | ✓ | ✓ |
| Trends | Up to 3 Months | Up to 4 years | Up to 6 years |
| Compare sector average | ✓ | ✓ | ✓ |
| Compare competitors | ✗ | Up to 4 | Up to 6 |
| Sector | Auto | 2 filters + free text | 2 filters + free text |
| Sector subset | ✗ | ✓ | ✓ |
| Product category | ✗ | ✓ | ✓ |
| Free text instruction | ✗ | ✓ | ✓ |
| Define audience | 3 filters | 6 filters | 8 filters + free text |
| Age | ✓ | ✓ | ✓ |
| Gender | ✓ | ✓ | ✓ |
| Country | ✓ | ✓ | ✓ |
| State/Region | ✗ | ✓ | ✓ |
| B2B/Niche | ✗ | ✓ | ✓ |
| Buyer type | ✗ | ✓ | ✓ |
| Free text instruction | ✗ | ✓ | ✓ |
| Select intelligence | ✗ | ✗ | ✓ |
| 5 unmet customer needs | ✗ | ✗ | ✓ |
| 5 largest contribution to growth | ✗ | ✗ | ✓ |
| 5 largest barriers to growth | ✗ | ✗ | ✓ |
| 5 customer friction points | ✗ | ✗ | ✓ |
| 5 sources of competitive advantage | ✗ | ✗ | ✓ |
| History | ✓ | ✓ | ✓ |